An example I'm going to use is chili dogs. The other night my boyfriend had made some for himself and I was having one of my usual meals. As soon as I smelled the chili and saw the melty cheese, I knew I wanted one. And BAD.
[2] Try to rationalize eating it
I tried to tell myself that I'd have just ONE and THAT'S IT. And that will fit into my calories. Plus, I should give into my cravings every once in awhile so that I don't over-do it later. So it's okay, right?
[3] "Screw it" mentality
Well, if I'm being honest, I know that just one chili dog wont fill me up. And I'll probably crave another anyways... and they'll be SOOO good. I mine as well just eat however much I want and enjoy it.
(and if I get this far...)
[4] Desperate need to give in
At this point I feel like I absolutely, without a doubt NEED TO EAT A CHILI DOG. I can't think of what will happen if I don't... and I honestly feel like I can't stop myself from giving in.
[5] Resist. Resist. Resist.
I think that says it all. It's literally a mental war... I have to use every trick I have up my sleeve to convince my head not to have any chili dogs. I literally sit, doing nothing but going back & forth in my head - okay I'll eat it; WAIT. NO. YOU DON'T NEED IT; and so on.
[6] Finally, either proud that I didn't eat it or guilty for giving in
This is the end of the craving cycle for me and it's either 100% good or 100% bad. I've either given in or I haven't. I'm proud to say that I DID NOT eat a single chili cheese dog that day :).
This is just an example of what I personally go through when I'm having one of those flat out cravings. Does this sound like what you guys have experienced, or is it completely different for you?